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The RFID Emblem was originally developed by AIM, the Association for Automatic Identification and Mobility,  as AIM RFID EmblemTM. In May 2012 it was released as international standard:

ISO/IEC 29160, Information technology — Radio frequency identification for item management — RFID Emblem.

Deutsche Übersetzung des Standards: DIN EN ISO/IEC 29160:2013-04

This standard can be purchased from It provides a visible identification of RFID equipment like transponders, readers and even tagged objects. It informs consumers, whether an item contains an RFID transponder, and therewith meets one of the requirements for consumer privacy protection.

There are two versions of the emblem: a generic one with the letters "RFID" in it, and a specific one with a two-character code. This allows operators to identify the right equipment for reading the transponder and interpret the data. The two-character codes are used to identify

  • the frequency,
  • the air interface protocol,
  • the defining agency for the data,
  • the data on the tag.

The first character defines the the bullet points 1 to 3, the second character defines the data structure.

Quotation from the scope of ISO/IEC 29160

RFID is a technology that touches all aspects of the supply chain from manufacturing all the way to the end use consumer. It is important that for industrial users, retailers and consumers to know when an RFID tag is present. To this end this International Standard prescribes an easily identified visual guide or emblem that indicates the presence of RFID.  The emblem provides the public a readily identifiable method to inform users of the presence of RFID. Additionally the wide range of RFID tags (frequency, protocol and data structure) adds a complication that is addressed by the inclusion of an RFID index that provides specific information about compliant tags and interrogators. Successful reading of RFID tags requires knowledge the frequency, protocol and data structure information provided by the RFID index.

The RFID emblem provides a visible identification of RFID transponders, interrogators, and tagged items. Visible signs inform consumers, whether an item or product contains an RFID tag. Therefore this meets one of the main requirements for consumer privacy protection.

The emblem is a public domain object intended to augment rather than replace other emblems and logos such as recycling and CE. The RFID emblem requires no fee for use nor does it have any membership or other use restriction or requirement, other than compliance with the standard. This standard addresses the design and use of the RFID Emblem. It does not address location of the Emblem on a label. Specific placement requirements are left to application standards developers.

There are some activities of the European Commission. There is a mandate M436, released 2008-12-08, addressed to the European Standardisation Organisations in order to create European standards how to apply RFID in the field of information and communication technology. The full title is „Standardisation mandate to the European Standardisation Organisations CEN, CENELEC and ETSI in the field of information and communication technologies applied to radio frequency identification (RFID) and systems”.

Further the recommendation 2009/387/EC of the EC addresses the member states in order to implement „privacy and data protection principles in applications supported by radio frequency identification“.

The text can be found at F